Temu, as a fast-growing e-commerce platform backed by PDD Holdings, has disrupted
global online retail with low-cost products shipped from China. For foreign companies,
competing with Temu requires strategy beyond price.
1. Understand Temu’s Strengths
• Extremely low prices due to direct-from-China supply chains.
• Massive product variety across categories.• Fast global shipping and promotions targeting value-conscious buyers.
2. Focus on DiSerentiation
• Quality & Reliability: Emphasize product quality, durability, and customer
service, which can outweigh low prices.
• Branding: Build a strong brand story to create customer trust.
• Niche Markets: Target specialized segments that Temu cannot easily dominate.
3. Leverage Local Presence
• Use local warehouses to reduce shipping times.
• Partner with local distributors or retailers to increase visibility.
• O^er localized content, support, and marketing campaigns.
4. Invest in Customer Experience
• Provide easy returns, warranties, and post-sales support.
• Engage customers through personalized marketing and loyalty programs.
While Temu competes on price, foreign companies can compete on quality, trust, and
customer experience. CHEVALAC assists international businesses in designing market
strategies and operational setups to succeed even in a highly competitive landscape.